Navigating challenges together

Is running the business causing you to lose sight of why you started it to begin with? At Wingman Associates, we come alongside to help you identify and focus on what matters most.  It’s what a true Wingman does!

Why partner with us?

Regardless of economic, social, or political factors, you are constantly challenged with…
Increasing revenue and business development
Retaining and acquiring new customers
Improving operational efficiency
Wingman Associates offers a unique approach to these concerns, collaborating with you to:
Develop scalable ideas and fresh options 
Review organizational efficiency 
Assess current value proposition 
Provide individual or team coaching
Identify solutions to ongoing challenges

Why we are different

Our approach is tailored to meet your needs. We want to invest in you upfront, with no meter running, until we agree on the right course of action—together. We work with you and your team, side by side, through implementation of any changes.  That’s a true Wingman.
Do any of these questions keep you up at night?
Is my idea or product still relevant? 
What may need to change to improve results? 
Who can I go to for honest, transparent feedback? 
Am I winning or losing lately? Why? 
Who can I partner with to help facilitate the changes I need to make? 
Who will be my Wingman?

In a nutshell, this is what Wingman Associates does.  Based on decades of successful sales growth, market analysis, optimizing operational efficiency, ROI examination and people management at all levels, Wingman Associates brings real experience to your team.

Has your past experience with consultants been less than stellar? Instead of charging early and often, assessing and presenting recommendations and leaving you to complete any changes, Wingman Associates spends more time upfront.  If together we see a good fit, then we commit to being your Wingman until the right solutions are found, changes are implemented and results are seen.

How it works

Together, we look at the current operational and financial challenges and compare those to your business plan and objectives. What needs to change? Why? We start high and work our way down into the details together.

Starting High

What is your Why?

It seems simple, but often it is the first thing we lose. We get too busy, too distracted and become externally reactive. What is your why? Why does the company exist? Do all the employees know and understand how their roles align to the organization’s needs?

What has changed?

Employees? Your customer base? Maybe the value of your products or services? Possibly other factors out of your control? You went from Great Idea, to starting a business, to obstacles and detour signs. What are the complicating factors and how do you move through or around them, all while keeping the culture and the “WHY” intact?

How efficient are you?

Where might you be losing time, money or both? How quickly do you adapt? Markets and customers are changing all the time. Are you changing with them?

These are just a few of the many questions and topics we’ll consider as we partner together. I look forward to connecting with you and discussing all of this in more detail to determine what the right course of action may look like, so you can refocus on your original vision and goal.

Partnership with Wingman Associates has enabled MCS to unlock incredible potential in our growth as a group counseling practice. Mikes' abilities to analyze and organize our complex business model and develop a strategy for us going into 2021 and beyond, has been incredibly helpful and transformative for our business.

Julie Canterbury


MCS Counseling Group

For over 30 years Michael has always been an entrepreneur. His values, experience, being in the moment and natural cognitive intelligence provides a value of influence that could impact any leader.

Bert Miller

Chief Executive Officer


After 20 years of knowing Mike, it boils down to two things. First – he cares deeply about the development of people professionally and personally. Second – he cares deeply about the process that moves you toward that development.

Jeremy Simler

Operations Director

NW Furniture Bank, Tacoma WA

People do business with people they like and trust. I am convinced that this small saying is a big part of Mike’s success. For 20 years he has been caring, dependable and accountable.

Joe Whitmarsh

Executive Sales Director

Akorn Pharmaceuticals, Dallas TX

Mike has a good sense of humor and never takes himself too seriously. He encourages collaboration and has a way of thinking outside the box, while still bringing out the best in people.

Karen Williams

Account Specialist

Pfizer Inc, Portland OR

Mike is a consummate professional.  He possesses a leadership style that is laidback though accomplished, easy-going yet organized, thorough, and highly dependable.  He desires the best for others and operates with integrity and a commitment to your goals at all times.

Dr. Tim Gardner

Founder and Director

Relational Intelligence, LLC

Mike’s dedication as a mentor to myself and others along with his decades of successful leadership experience have been instrumental to my success and development. He is an exceptional leader with an ability to listen and ask the “right” questions.

Nick Vanderlinda

District Manager

Columbia Distributing

Mike’s demeanor and consultative approach really gets to the core of identifying his client’s business gaps and potential improvements.  His style of implementing business solutions promotes a “call to action” to capture high priority impacts and long-term benefits. 

Paul Jurgensen

Chief Revenue Officer



You probably have questions.  So do we.  Let's connect and see if the timing is right to consider a business coach.