Welcome to Wingman Associates

We’re glad you’re here, even if just browsing or inquisitive of what a Strategic Business Coach does.  We encourage you to look around and if you’re in the market for a consistent or occasional coach to help you navigate some current challenges, please reach out.  Our clients, often Small Business Owners and Entrepreneurs, are typically just looking to make the next best decision and could use an experienced, objective sounding board to bounce ideas off.  Let’s find some time to chat and learn more about each other.  Mike

The Role of a Coach

Why do the best in any field always thank their coach or support team, anytime they are pressed for how they accomplished so much?  It’s no surprise that they have put into practice what others may only be considering.  People who want to excel–at anything, go to others who have gone before them and who have expertise and experience in a certain area.  What does your business need? How can you jumpstart your career?  Do any of these resonate?

  • Do I have accountability partners helping me in my business?
  • Am I trying to do too much?  Is my business suffering because of this?
  • What’s stopping me from making necessary changes?
  • What am I best at?  What does my business need me to be best at in order to grow and thrive?
  • Do I seek transparency and honest feedback in my professional life?
  • Do I have experienced coaches or mentors in my life to be a sounding board for new ideas?
  • Could I use a Wingman, who may see things through a different lens?

As an objective third party, Wingman Associates is committed to helping you or your team perform at consistently high levels.  We want to support your desire for continued self-improvement along with identifying the key areas that may need attention in your business that might not be in your wheelhouse.


With so many areas of potential focus, why choose Coaching? Because it’s proven and it delivers.  You don’t have to keep flying solo, Wingman Associates offers a unique process designed to provide a blueprint, revolving around these Core Pillars:

Purpose:  If we don’t ask the right questions we won’t get the right answers.  Does everyone understand their why?

Structure: Without a framework on which to build, our work will collapse on itself. 

Discipline: Equals freedom and results in creating and mastering high-performance habits. 

Mindset: Our thoughts shape our reality.  What is your mindset?

Mastery and Peace: Achieving greatness in any area of life and redefining success to attain true meaning and fulfillment.  All the while leading back to your Purpose.

How it works

Our approach is tailored to meet your needs. We want to invest in you until we achieve effective change.

Together, we’ll develop a plan of action that includes:

What:  What outcome do you want?  Are your purpose and goals clearly defined?

Why:  Can you define your why?  Why are you where you are?  Why is this important to your business?

When:  What are you waiting for?  When is the right time to change the trajectory of your business? 

Frequency: How often and how long should you meet with a coach?  Determine short and long term goals and follow up needed.  Great coaching can be occasional or consistent depending on the need and outcomes desired. 

What creates high performance, that is sustained over time?  Planning, discipline, effort, focus, and follow through are part of the equation, and while some of these may be God-given, coaching is also an integral part of the process.   Regardless of the field, even the highest performers rarely achieve greatness on their own.  Let Wingman Associates support and enhance your efforts to keep you or your business operating at optimal levels.

Partnership with Wingman Associates has enabled MCS to unlock incredible potential in our growth as a group counseling practice. Mikes' abilities to analyze and organize our complex business model and develop a strategy for us going into 2021 and beyond, has been incredibly helpful and transformative for our business.

Julie Canterbury


MCS Counseling Group

For over 30 years Michael has always been an entrepreneur. His values, experience, being in the moment and natural cognitive intelligence provides a value of influence that could impact any leader.

Bert Miller

Chief Executive Officer


After 20 years of knowing Mike, it boils down to two things. First – he cares deeply about the development of people professionally and personally. Second – he cares deeply about the process that moves you toward that development.

Jeremy Simler

Operations Director

NW Furniture Bank, Tacoma WA

People do business with people they like and trust. I am convinced that this small saying is a big part of Mike’s success. For 20 years he has been caring, dependable and accountable.

Joe Whitmarsh

Executive Sales Director

Akorn Pharmaceuticals, Dallas TX

Mike has a good sense of humor and never takes himself too seriously. He encourages collaboration and has a way of thinking outside the box, while still bringing out the best in people.

Karen Williams

Account Specialist

Pfizer Inc, Portland OR

Mike is a consummate professional.  He possesses a leadership style that is laidback though accomplished, easy-going yet organized, thorough, and highly dependable.  He desires the best for others and operates with integrity and a commitment to your goals at all times.

Dr. Tim Gardner

Founder and Director

Relational Intelligence, LLC

Mike’s dedication as a mentor to myself and others along with his decades of successful leadership experience have been instrumental to my success and development. He is an exceptional leader with an ability to listen and ask the “right” questions.

Nick Vanderlinda

District Manager

Columbia Distributing

Mike’s demeanor and consultative approach really gets to the core of identifying his client’s business gaps and potential improvements.  His style of implementing business solutions promotes a “call to action” to capture high priority impacts and long-term benefits. 

Paul Jurgensen

Chief Revenue Officer



You probably have questions.  So do we.  Let's connect and see if the timing is right to consider a business coach.